One of the key benefits of social media (that’s rarely find mobile phone number australia discussed) is its ability to resolve doubt and confusion among fence-sittersYes, your prospective customers are likely confused and possibly uncertain. During my 15 years of find mobile phone number australia website strategy and usability work (before I went all “social media” on you), I tried very hard to live by the two-click rule—answering the most common questions customers have about your business on your site find mobile phone number australia within two clicks. How about zero clicks?
Social media makes it possible. find mobile phone number australia The key is to create meaningful content that answers prospects’ questions, and propagate that content throughout the social web, making a visit to your site unnecessary. Here’s how it works: Become a Question Detectiv First, identify which questions are most important to answer. I recommend starting with six, because it will find mobile phone number australia generate a meaningful amount of content and address the tip of your question iceberg. You can use a few methods to determine which questions to answer. find mobile phone number australia You can survey your existing customers, although that’s not always the best approach because the questions are not fresh in their minds. They’ve already made their buying decision.
You can study your web analytics to see find mobile phone number australia which pages get the most traffic and which questions are likely to be in prospects’ minds when they are on those pages. Or you could survey website visitors, gathering data in real time I also like to look at search data, Cpa Email list both the searches that find mobile phone number australia people are conducting about your company on Google (use this free keyword tool), and the searches conducted on your website (assuming you have a search find mobile phone number australia function).