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3 risks that brands run on social networks

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3 risks that brands run on social networks

The relevance of social media for companies is undeniable. Statista (Digital Market Outlook) estimates warn that the number of social network users will be 61 million in Mexico for this 2017. However, platforms can play against it, since firms expose themselves to at least three risks exposed South Korea Mobile Number List
through the following examples: The slowness to cut live broadcasts presented by social networks such as Facebook, have been exposed in the case of the murder committed in Cleveland, in which the murderer broadcast the crime live , as the platform was not able to cut it quickly. South Africa Mobile Number List

In the end, thousands of users of social networks witnessed violent scenes without a filter involved, so brands that use live streaming are not exempt from situations that occur in their transmissions that their consumers do not want to see, but cannot avoid due to the nature of the environment. The best example of virality that plays against a company was this week in Brother Cell Phone List the case of a passenger brutally evicted from a United Airlines flight. The video has been replicated millions of times and even a new event has been added against the firm, the eviction of a couple who were heading to their wedding in Costa Rica.

This was especially revealed after the study carried out by We Are Social , which shows that as of January 2017, Facebook had 1,871 million active users per month, of which a disproportionate number of users claimed to be 18 years old. : 110 percent of the male audience in that age range. That is, more 18-year-old men than in the totality that exists on Earth. This means for brands and companies that at least one in 11 of the 57 million Facebook profiles claiming to be from an 18-year-old man was registered with a false date of birth.

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