One of the key benefits of social media (that’s rarely discussed) is its no phone list australia ability to resolve doubt and confusion among fence-sittersYes, your prospective customers are likely confused and possibly uncertain. During my 15 years of website strategy no phone list australia and usability work (before I went all “social media” on you), I tried very hard to live by the two-click rule—answering the most common questions customers have about your business on your site within two clicks. How about zero no phone list australia clicks?
Social media makes it possible. The key is to create no phone list australia meaningful content that answers prospects’ questions, and propagate that content throughout the social web, making a visit to your site unnecessary. Here’s how it works: Become a Question Detectiv First, identify which questions are most important to answer. I recommend starting with six, because it will generate a meaningful amount no phone list australia of content and address the tip of your question iceberg. You can use a few methods to determine which questions to answer. You can survey your existing customers, although that’s not always the best approach because the questions are not fresh in their minds. They’ve already made their buying no phone list australia decision.
You can study your web analytics to see no phone list australia which pages get the most traffic and which questions are likely to be in prospects’ minds when they are on those pages. Or you could survey website visitors, gathering data in no phone list australia real time I also like to look at Cpa Email list search data, both the searches that people are conducting about your company on Google (use this free keyword tool), and the searches conducted on no phone list australia your website (assuming you have a search function).