When you want to work on SEO and SEM positioning to improve the visibility and sales of your business, you have to , so that they help you make the best investment decisions for your business in Digital Marketing. Although, personally, I do not recommend relying solely on one type of strategy. Imagine that you only depend on one channel to generate income and that one day the rules of the game of that channel change and you are affected. With this clear, let’s see what are the main differences between SEO and SEM
is a set of rules that help us improve natural visibility within the Google search engine. Therefore, the objective is to get the first positions for certain target keywords, always with the aim of improving our conversions (leads, sales, customers, etc.) The goal is always the conversion and for this it is very important to analyze the search intentions of each keyword well, in order to choose well the path of the content that we are going to position through SEO.
refers to the advertising or promotion that we do both in the Google search engine, as well as in the network of related websites that have advertising. Google Ads allows you to North Korea Email List show ads to your customers both in Google search and Maps, that is, in local searches. It is an advertising strategy that allows us to see our ads by target customers and thereby increase sales and customer acquisition from minute 0 In both cases we must always think about designing a strategy, that is, it is not only about carrying out a study of keywords and positioning content, but it is about defining:
Both strategy, SEO and SEM are important to analyze and take into account in our digital marketing plan, to see to what extent and weight they will be you make the best decision about which of these positioning strategies interests your company or business the most. of duration so that we can CPA Email List measure a minimum impact of it. Depending on the tasks to be carried out, this action can range between 300-600 euros per month, that is, from 1800 to 3600 euros the initial strategy.