Imagine using the internet since your hand was large enough to hold a mouse, and you can’t remember a time before MySpace or Facebook. Imagine you’re part of a generation that makes up most of the voting population and workforce. The social media generation doesn’t need to imagine these things. […]
Gone are the days when companies could easily differentiate from competitors through unique products and services. Most products and services are similar. The difference is primarily good branding, clever marketing, and competitive pricing. But there’s one moreover differentiator that stands above most others. In nearly every industry, the most successful […]
Consumer behavior has change dramatically in the last few years. People have become empowere, more impatient, and more demanding. They expect a seamless experience every time. And they expect everything instantly: same delivery day via Amazon Prime, food at your doorstep in 10 minutes or less, or romance in a […]
Over the past two years, small businesses, especially those involve in eCommerce, have face unpredictable challenges, and it’s taken a lot of resourcefulness for most companies to continue to operate at the same high levels as they once did before. Delivering on promises to customers has been one of the […]
Many people want to start a clothing line or clothing brand. After all, how difficult could it be? The truth is that clothing brands become successful partly because they’re created by people passionate about clothing. But, a clothing brand needs more than just an exquisite apparel design to create a […]
Whether you’re looking for a unique logo design for a new business or considering a rebrand, creating or refreshing your product packaging, or looking to create a business website, you should be familiar with these seven hot graphic design trends for 2022. And because social media continues to explode in […]
Owning a small business is exciting and rewarding. But it’s challenging. You must consider specifics such as a business plan, finances, legal matters, marketing, branding, etc., to help your small business thrive. These things take time. Many people start a business expecting that it will make them rich fast. But […]
You have limited resources when you’re a small business owner or a startup founder. If you’re like most small businesses, your marketing budget is modest, and you’re juggling many tasks, including marketing. If you’re lucky, you have a dedicated marketer trying to manage dozens of marketing campaigns. Ultimately, your goal […]
People love high-quality products and services. And they appreciate brands that listen to feedback. But most importantly, people love real connections with businesses. They want to feel like they’re dealing with other people, not a faceless company. Real connections build trust, credibility, and increase brand awareness. The challenge for businesses […]
LinkedIn is the world’s leading business network, with more than 800 million members. Twenty-five percent of adults in the U.S. regularly use LinkedIn. global LinkedIn users Source: LinkedIn LinkedIn was created to help with career development, allowing users to connect with colleagues, business partners, and potential employers or employees. But, […]
Retail businesses have struggled for a long time to hire and retain great employees. This struggle has become worse during the past few years. Many retail businesses have cut their hours or permanently closed because they don’t have enough staff to service their customers. Competition for retail employees is fierce. […]
Women are intelligent and influential consumers. According to a recent study on spending, women account for over $31.8 trillion in global spending. Women control more than 85% of purchases across many categories in the US alone. If you have not carved out a brand strategy and marketing strategy targeting the […]
Did you know that more than 40% of your potential customers will leave after viewing a single page? The average bounce rate for eCommerce in 2020 and 2021 ranged from 42.5% to 44.1%. That means that about half of your web visitors leave before you’ve had a chance to convince […]
Social media gives you the power to reach billions of people in a single post. It’s teeming with opportunities for business growth. But you have to be creative, diligent, and bring out your best people skills to thrive on social networks. It can be intimidating for small business owners to […]
Every small business owner must juggle many goals when starting and growing their business. Not all goals all equally important, however. Still, some goals are essential to building a successful and sustainable business. One of your most important goals should be to build a strong visual identity and brand. The […]
Convincing investors that your business is worth financing is not only about planning and persuasion; it’s also about presentation. It pays to come prepared with an impressive pitch deck for your fundraising meeting. A great pitch deck gets potential investors excited about your idea and engages them in a conversation […]
With over 2 billion active users, YouTube offers small businesses one of the best ways to reach customers and prospects. YouTube is the second-most popular social media platform and the second-largest search engine. But it can be intimidating to market on a large platform dominated by tech-savvy people, including Millennials […]
It’s not enough to have a business website. To grow revenues and profits faster, you must increase website traffic. But this is not always easy to do. Here are seven proven strategies to drive more traffic to your website. 1. Optimize your website for SEO It’s hard to overstate the […]
It seems like an innocent question. But, it’s one of the most important questions when creating a brand identity for your business. Your color preferences reveal a lot about you. Color has a strong and often subconscious effect on behavior. And color is often used to persuade or influence us. […]
Choosing the right font for your business can impact your target audience and their engagement level with your brand. People have pronounced feelings, responses, and associations when they see specific colors. They also react to typefaces and fonts. So, it’s vital that you use these emotional reactions to your advantage. […]
Sending out an email is easy. But marketing via email isn’t. Email marketing requires strategy, good execution, and testing to get the best results. And it remains one of the best marketing channels for businesses of all sizes and in most industries. Email marketing is a cost-efficient way to drive […]
Entrepreneurs face many challenges when starting a business. From writing a business plan to finding investors, figuring out a product or service line, hiring employees, building a website, and more, business owners have their hands full. So it’s not surprising that many business owners don’t spend much time choosing color […]
It’s nearly impossible to run a nonprofit successfully without building up and maintaining a solid online presence. One of the essential tools for doing so is a well-designed, easy-to-navigate website that keeps supporters engaged on your website. Thus, they can learn about your mission and take action. But for most […]
As a nonprofit marketing or web design professional, your job is to increase visibility and credibility for your organization’s important mission. Visibility and credibility start with strong nonprofit branding. But to succeed, you also must be active on social media, send email blasts, and enhance your nonprofit’s website, especially with […]
Online shopping has never been more exciting, and eCommerce has continued to grow in popularity. But to succeed in eCommerce, you must quickly gain peoples’ trust. Whether you’re starting a new eCommerce business, taking your retail business online, or trying to grow an established business, your goal is to create […]
You’ve spent weeks (maybe months!) planning a stellar event. You’ve lined up the perfect entertainment, food, and venue to leave your nonprofit’s guests awe-struck by the time they leave. But, as the days count down and the event draws closer, your event registration numbers aren’t hitting the mark. It’s a […]
Smart business owners and marketers know that it’s challenging to instantly convert a prospect into a customer. Creating a great customer experience and persuading someone to buy from you takes time, strategy, and a foundation of trust. Lifecycle email marketing can help you grow your business faster. What is lifecycle […]
